The DIC Way

“The DIC Way” was formulated to represent the DIC Group’s fundamental management philosophy.
In line with “The DIC Way”, the DIC Group will continue to promote efforts aimed at enhancing corporate value and achieving sustainable growth.

We create enhanced value and utilize innovation to introduce socially responsible and sustainable products.

We improve the human condition by safely delivering color and comfort for sustainable prosperity-Color & Comfort


Lead with a passion for excellence that is evident in the solution-focused actions taken each day to drive value through innovation.*

Be honest, forthright, and ethical in all dealings with customers, suppliers, and coworkers.*

Dedication & Loyalty
Take responsibility for performance in the office, laboratory, and factory, by demonstrating commitment to customers, suppliers, and coworkers.*

Respect other viewpoints and work collaboratively while valuing collective goals over personal interests to achieve excellence; foster communication and cooperation with people from all backgrounds.*

Social Responsibility
Go beyond compliance to promote products and activities that achieve socially responsible and sustainable development that protect the environment.*